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Move with purpose. Every mile matters.

This May, we’re calling on our community to show up for something bigger than themselves.

Join Miles for Mission 22— a nationwide movement where every step you take helps support those who have served.

For a $10 entry, you’ll unlock access to the official challenge — and 100% of your entry is donated to Mission 22, supporting veterans battling mental health challenges.

Our goal: Raise $50,000.

Every mile logged. Every story shared. Every dollar donated — it all adds up.

WHAT YOU GET

Entry into the Miles for Mission 22 Challenge
A chance to be part of something bigger than yourself
Weekly opportunities to win + be featured
A direct impact — every dollar goes to Mission 22

HOW IT WORKS

Sign up here
Get your email with your Born Primitive challenge link + details
Run, walk, or hike throughout May
Share your journey + story with the community

WHAT’S YOUR PURSUIT?

This isn’t just about miles.

It’s about your reason.

Whether you're chasing strength, healing, discipline, or something deeper — this is your moment to put it into motion.

JOIN THE MOVEMENT

Run. Walk. Hike. Show up.

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BP Shipping Insurance

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Loop Gift Card

Miles for Mission 22